Happiness management and social marketing in the age of artificial intelligence. An itinerary toward

Happiness management and social marketing in the age of artificial intelligence. An itinerary toward

Ravina-Ripoll, Rafael;Bayardo Tobar-Pésantez, Luis;Galiano-Coronil, Araceli;Galván-Vela, Esthela;Mar

Editorial
TIRANT HUMANIDADES
Materia SOCIEDAD Y CIENCIAS SOCIALES
EAN 9788410814684
Estado Disponible
Encuadernación Bolsillo tapa blanda
Páginas 504
Tamaño 215x150x0 mm.
Fecha de lanzamiento: 01/11/2025
Fecha de publicación: 27/10/2025

Sinopsis

This book is a collective work by the International University Network for Happiness. From an interdisciplinary perspective, this scientific research analyses how artificial intelligence can be integrated into social marketing and happiness management. It brings together academic contributions and research that examine the relationship between technology, well-being, and communication in an increasingly digitised society. The work reflects on the role of organisations in promoting human values, generating positive social impacts, and fostering quality of life. In this sense, it explores how AI and social marketing can become strategic allies in strengthening social cohesion, promoting collective well-being, and consolidating a culture of happiness in the digital age.